Trust
The trust strategy: keeping the big picture green
At Crop’s, we aim to set standards that not only meet current industry regulations but go beyond them. Our focus is on consistently finding innovative ways to reduce the environmental impact across our entire supply chain. Since we control every step of our products’ journey—from seed to table—we keep sight of the bigger picture.
Our approach to sustainable growth is called TRUST and stands for:
- Transparency
- Respect
- Understanding
- Sustainability
- Traceability
Our TRUST strategy revolves around three pillars: Future, Food, and People, making sure our efforts cover different aspects of sustainability.