What we do
Our strategic pillars
With Do Food Good, we have a clear reason to exist: to make healthy food more tasty, easy, and affordable. This not only gives us direction, but also meaning in what we do. Every single day.
To make this purpose tangible in both our day-to-day work and strategic choices, we’ve developed four strategic pillars:
- Grow Better – Grow with less. Deliver more.
- Preserve Better – Make frozen the most efficient & qualitative way to feed the world.
- Innovate Better – Inspire to convince. Claim tasty & culinary solutions.
- Advise Better – Guide the shift to plant-rich food. Become the go-to partner for frozen solutions & expertise.
Grow better
Doing more with less.
At Crop’s, we strive for the highest quality by making choices that serve both people and products. Together with thousands of farmers, we grow in the world’s best terroirs while prioritising soil health and biodiversity. By placing our factories close to the fields, we reduce transport, save resources, and work more efficiently. And by flash-freezing fruits and vegetables at peak ripeness, we lock in nutrition, taste, and appearance – doing more with less, for a smarter food system.
Preserve better
Make frozen the most efficient & qualitative way to feed the world.
At Crop’s, we believe that preservation is progress. By harvesting at peak ripeness and freezing immediately, we lock in taste, nutrition, and quality while avoiding waste. This makes frozen not just a practical solution, but the smartest, most efficient way to feed a growing world. With fewer resources, we deliver more value – ensuring food that lasts longer, travels smarter, and nourishes better.
Innovate Better
Inspire to convince. Claim tasty & culinary solutions.
At Crop’s, we see innovation as inspiration in action. By working closely with chefs, customers, and partners, we create frozen solutions that are not only practical but truly delicious. From vegetables and fruit to ready meals, we turn culinary creativity into products that inspire confidence, convince with taste, and elevate frozen to a fresh idea.
Advise Better
Guide the shift to plant-rich food. Become the go-to partner for frozen solutions & expertise.
At Crop’s, advising goes beyond products: it’s about people. We guide our customers towards smarter, plant-rich food choices while sharing our deep expertise in frozen solutions. At the same time, we act as a trusted employer, creating an environment where our own people can grow, collaborate, and thrive. By combining external guidance with internal care, we ensure that our advice is not only credible but lived, making Crop’s the partner of choice in shaping a better food system.
