Who we are

Our corporate values

At Crop’s, our purpose Do Food...

At Crop’s, our purpose Do Food Good comes to life through the values we live every day. They guide how we grow, how we work together, and how we create impact for people, communities, and the planet.

These five values – Passion, Customer Focus, Intrapreneurship, Wholesome, and Sustainability – define who we are. They are the foundation of our culture and the compass for every decision we make. 

Our values are more than just words. They guide every decision and action, forming the compass that directs our journey.

We are driven by passion, caring deeply about our work while building a wholesome culture rooted in positive behaviours and attitudes. Our customer focus fosters respectful and inspiring relationships with clients and farmers so that we can all learn from each other and achieve the best outcomes together. This mindset is supported by the approach of intrapreneurship, which welcomes constructive change from anyone who wants to contribute to the company’s sustainable growth and innovation.

PassionOur motivation is beyon...

Passion

Our motivation is beyond proportion when it comes to delivering upon our shared dream to grow a green future where our top quality products in vegetables, fruits & ready meals are leading and recognized.
Customer focusThe farmer and t...

Customer focus

The farmer and the customer is our reason to exist. It starts and ends with the farmer and the customer and everything we do needs to have a benefit for our farmer relationship, our customer intimacy or any other stakeholder partnership.
IntrapreneurshipWe work as one...

Intrapreneurship

We work as one team and allow our people to initiate, create and build new ways of internal interactions in order to contribute to the company’s growth while reinforcing every indivual’s professional profile.
WholesomeWe embody positive va...

Wholesome

We embody positive values such as honesty, kindness, and integrity in executing our dream. We undertake actions that promote respect, the common good and contribute to the well-being of others.
SustainableAs a cultivator of ...

Sustainable

As a cultivator of mother earth, we work with nature to make the world a better place. As a family-owned company, we are thinking long-term and community anchored.