Who we are
Food enthusiasts with a solid know-how
We are a global team of agronomists, farmers, industry champions, advisors, chefs, and many other experts united by one goal: delivering top-quality frozen fruit, vegetables, and ready meals to professionals and consumers.
Only with close cooperation can we achieve great things. That's why the human factor is essential at Crop's. It starts in the fields and ends in our in-house kitchens, where we develop bespoke solutions and novel recipes, often in collaboration with our clients.
Co-creating with the people we serve is our way of making a difference. By carefully listening to the clients’ needs, our advisors propose or develop the right solutions and are always ready to respond to specific requests.
After all, the love for good food is what brings everyone together at Crop's.
Our corporate values
Our values are more than just words. They guide every decision and action, forming the compass that directs our journey.
We are driven by passion, caring deeply about our work while building a wholesome culture rooted in positive behaviours and attitudes. Our customer focus fosters respectful and inspiring relationships with clients and farmers so that we can all learn from each other and achieve the best outcomes together. This mindset is supported by the approach of intrapreneurship, which welcomes constructive change from anyone who wants to contribute to the company’s sustainable growth and innovation.
The Crop's people culture explained
Bart Noppe, Chief Human Resources Officer at Crop's, explains what the Grow People Forward people culture at Crop's entails in terms of approach and corporate values.
Passion
Customer focus
Intrapreneurship
Wholesome
Sustainable
As a cultivator of mother earth, we work with nature to make the world a better place. As a family-owned company, we are thinking long-term and community anchored.