Who we are

Food enthusiasts with a solid know-how

We are a global team of agrono...

We are a global team of agronomists, farmers, industry champions, advisors, chefs, and many other experts united by one goal: delivering top-quality frozen fruit, vegetables, and ready meals to professionals and consumers.

Only with close cooperation can we achieve great things. That's why the human factor is essential at Crop's. It starts in the fields and ends in our in-house kitchens, where we develop bespoke solutions and novel recipes, often in collaboration with our clients.

Co-creating with the people we serve is our way of making a difference. By carefully listening to the clients’ needs, our advisors propose or develop the right solutions and are always ready to respond to specific requests.

After all, the love for good food is what brings everyone together at Crop's.

Our corporate valuesOur values...

Our corporate values

Our values are more than just words. They guide every decision and action, forming the compass that directs our journey.

We are driven by passion, caring deeply about our work while building a wholesome culture rooted in positive behaviours and attitudes. Our customer focus fosters respectful and inspiring relationships with clients and farmers so that we can all learn from each other and achieve the best outcomes together. This mindset is supported by the approach of intrapreneurship, which welcomes constructive change from anyone who wants to contribute to the company’s sustainable growth and innovation.

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The Crop's people culture explained

Bart Noppe, Chief Human Resources Officer at Crop's, explains what the Grow People Forward people culture at Crop's entails in terms of approach and corporate values.

PassionOur motivation is beyon...

Passion

Our motivation is beyond proportion when it comes to delivering upon our shared dream to grow a green future where our top quality products in vegetables, fruits & ready meals are leading and recognized.
Customer focusThe farmer and t...

Customer focus

The farmer and the customer is our reason to exist. It starts and ends with the farmer and the customer and everything we do needs to have a benefit for our farmer relationship, our customer intimacy or any other stakeholder partnership.
IntrapreneurshipWe work as one...

Intrapreneurship

We work as one team and allow our people to initiate, create and build new ways of internal interactions in order to contribute to the company’s growth while reinforcing every indivual’s professional profile.
WholesomeWe embody positive va...

Wholesome

We embody positive values such as honesty, kindness, and integrity in executing our dream. We undertake actions that promote respect, the common good and contribute to the well-being of others.
SustainableAs a cultivator of ...

Sustainable

As a cultivator of mother earth, we work with nature to make the world a better place. As a family-owned company, we are thinking long-term and community anchored.

Grow people forward